Privacy Policy


Avoca Clinic want to ensure the highest standard of care for our patients, we take Data Privacy seriously and we understand that our business is built around an ethos of privacy and confidentiality. Our approach to Data Privacy is consistent with the Medical Council guidelines and the privacy principles as set out in Irish and European Data Protection legislation. This Privacy Policy provides information about the ways in which The Avoca Clinic collects, stores, uses, shares and keeps personal information provided by our patients, contacts and website visitors.

Managing Your Information

In order to provide our services, we need to collect, store and process information about you and your medical history. To use your personal information lawfully, we rely on one or more of the following legal basis – contractual necessity, legal obligation, vital interests, public interest, consent, legitimate interest.

It will. It is not possible to undertake medical procedures without collecting and processing personal data and data concerning health. In fact, to do so would be in breach of the Medical Council’s ‘Guide to Professional Conduct and Ethics for Doctors’. We process your information to assess suitability and further to provide our services to you. Should Avoca Clinic need to enter into a contract with a third-party doctor, surgeon, clinic, hospital or other provider on your behalf we will need to pass on your personal information to do so. Only the relevant part of your record will be released. These other professionals are also legally bound to treat your information with the same duty of care and confidentiality that we do.

We also process your information to comply with our legal obligations and we will process your information in order to invoice, process finances and provide statements to you.

In addition, if you are our customer, a contact or if you request information about our products we will process your information on a legitimate interest basis and send you communications on products and services that we believe may be of interest to you. If you would like to opt out of receiving these communications you can do so by contacting the Data Protection Representative, Niamh Murdock, by email, phone or post. The contact details you will need are set out below in this Statement.

Using our Website

Our website uses cookies.

We collect information about you, using cookies, when you fill in any of the forms on our website for example, when you send us an enquiry. In order to submit an enquiry through our website we ask you to provide your name, email address and phone number. This is necessary in order for us to provide you with the information that you have requested.

When submitting forms on our website we use a third-party software provider for automated data collection and processing purposes, they will not use your data for any purposes other than for what it was collected for and will only hold the data in line with our policy on data retention.

We use Google Analytics and e-clinic to collect information on website enquiries and how users interact with our website so that we can may make improvements to our website and give visitors a better user experience. E-clinic is an on-line service that holds data on servers that are located in the UK.

Google Analytics is a third-party information storage system that records information about the pages you visit, the length of time you were on specific pages and the website in general, how you arrived at the site and what you clicked on when you were there. These cookies do not store any personal information about you e.g. name, address etc. and we do not share the data. You can view their privacy policy below:

Google –

E-clinic –

We collect your information that you provide to us on our website and also collect personal information via our social media platforms – Facebook. Twitter, YouTube, Instagram and Google+.

Calling our Office

When you call our office, we collect personal information over the phone in order for us to provide the best service to you. In order to provide information to you, book a consultation or discuss attending the Avoca Clinic we need to collect your personal information such as your name, email address and phone number. In some cases, we may also need to collect some information regarding your medical history.

On attending the Avoca Clinic you will be asked to fill out a Patient Information Form that includes a brief medical history. Our medical history information is stored in a secure environment and will be used by the Doctor or Surgeon to provide you with a personalised, informative and appropriate consultation. This medical history information is further used as a basis for a Medical Case Chart should you wish to attend for a procedure. Your contact information is stored in our Client Relationship Management (“CRM”) System and may be used to communicate with you and to let you know about our services.

Emailing Us

All emails sent to us at [email protected] are recorded on our CRM system and received by the relevant member of staff. The sender’s email address will remain visible to all staff tasked with dealing with the email. Emails may also be sent to members of staff directly and these may be shared internally if required to do so for the purpose of client engagement. Please be aware that it is the sender’s responsibility to ensure that the content of their emails is within the bounds of the law.

Sharing your Personal Information

We do not share your personal data without your consent. The law provides that in certain instances personal information (including health information) can be disclosed. We will comply with all legal requirements. It may also be required that we share your personal information with our partners namely, doctors, surgeons, hospitals and laboratories.

Security Precautions in Place about Data Collected

When you give us personal information, we take steps to make sure that it’s treated securely. Any financially sensitive information (such as credit or debit card details) is encrypted and protected. When you are on a secure page, a lock icon will appear at the bottom of your web browser (such as Microsoft Internet Explorer). We employ additional controls on your sensitive medical data.

Non-sensitive details (for example, your email address) are sent normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.

Other Websites

Our website contains links to other websites. This privacy policy only applies to the Avoca Clinic website so when you link to other websites you should read their separate Privacy Policies.

Data Retention – How Long Do We Keep Your Personal Data

We will not retain your Personal Data longer than is necessary to fulfil the purposes for which it was collected. We also retain your personal information to meet our legal and regulatory requirements.

Your Data Protection Rights:

You have rights which allow you to address concerns or queries regarding the processing of your personal data, including the rights of access, rectification, erasure, restriction of your personal data, as well as the right to transfer your data, the right to object to some processing and automated decision making, including profiling. Your right may be exercised freely and at no cost.

If we are processing personal information based on your consent you may withdraw that consent at any time by contacting the Data Proteron Representative by email, phone or post.

Enforcing Your Data Protection Rights:

You may contact our Data Protection Representative, Niamh Murdock, about all issues related to this Privacy Policy, your personal data and to exercise your rights under Data Protection law.

Contact details of our Data Protection Representative:-

Name: Niamh Murdock
Email: [email protected]
Contact no: (01) 2014559


If you feel that your personal data has been processed in a way that does not meet the Data Protection legislation, you have a specific right to lodge a complaint with the relevant supervisory authority. The supervisory authority will in due course inform you of the progress and outcome of your complaint. The supervisory authority in Ireland is the Data Protection Commissioner –

Changes to Our Privacy Policy

This is a live document, under regular review. This policy was last updated on 25 May 2018.


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*Disclaimer – There is no guarantee of specific results and results can vary from patient to patient. Our team of consultant plastic surgeons will ensure you are in safe hands and discuss your results at your consultation.

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