Breast Reductions – Why They’re Popular

December 16, 2019

*Disclaimer – There is no guarantee of specific results and results can vary from patient to patient. Our team of consultant plastic surgeons will ensure you are in safe hands and discuss your results at your consultation.

Breast reduction surgery is on the rise. In fact, if you look at the United States, there was an 11% spike in requests for the procedure in 2017.  Closer to home, breast reduction in Ireland is gaining ground too. In The Avoca Clinic, it’s becoming an increasingly sought-after procedure. 

Here are a few reasons why patients around the world believe that less is more…


breast reduction procedures

Common reasons for the procedure are comfort, reduced pain, and overall better quality of life. Time and again, patients have talked to us about the freeing experience of carrying a lighter load. 

One of our patients, Aoibhe Devlin, said in a blog post“I had to stand a lot for my job in Brown Thomas too wearing heels so my back really suffered for a long time working there along with the added weight of my boobs.”

Standing, swimming and especially running can be a challenge for those with big breasts. And many women suffer long-term strain in their neck, back and shoulders, especially if they have an otherwise small frame. Then there’s the added discomfort that wearing a bra can bring. 

If the patient enjoys being active, especially running, large breasts can be a hindrance. An excellent sports bra can only do so much.

For some of our patients, weight loss did little to reduce their breast size. Breast reduction surgery, on the other hand, can help address all of those issues. 

Jeffrey E. Janis, president of the American Society of Plastic Surgeons said of this procedure’s rise in popularity: “Breast reductions are consistently reported as one of the highest patient satisfaction procedures because it positively affects a woman’s quality of life. It addresses both functional and aesthetic concerns.”

Speaking of aesthetics…


breast reduction ireland

Size is not the be-all and end-all. For many, breasts that are too big have a negative effect on their silhouette and can even affect their self-esteem. Many of our patients have been putting up with the negative impact of a large chest for half of their lives. Some patients developed breasts when they were just 9 years old. 

Large breasts might not have a clear shape, might be asymmetrical and they sometimes are more prone to sagging.

It can be hard to find clothes that fit. Also, having to cover one’s breasts limits the wardrobe options further. And they can lead to unwanted attention or self-consciousness.

Again, these are all issues that patients have successfully addressed with breast reduction surgery.

To use another of our own examples, Maria Redmond told us“Before the surgery, I wouldn’t have been able to see my shape. My boobs would have been quite low and gone out to my sides, so after surgery was the first time I could see my hourglass figure. It’s made me feel more feminine.”


“Natural” look rising in popularity 

Breast augmentation at The Avoca Clinic

In a recent interview for the Avoca site, Niamh Murdock, Avoca’s Clinic director and co-founder, said: “I think trends have changed. In 2012, people were in a very TOWIE [The Only Way is Essex] frame of mind. The aesthetic look was more obvious. Now it’s more subtle.” “People don’t always want others to know they’ve had [plastic surgery] done. We’ve had a major increase in demand for breast reduction in recent years.”

Every woman has a unique body shape. While some patients opt for breasts that are bigger; others believe that reducing and re-shaping their breasts will make them look better. 


The Avoca Clinic – Changing Lives 

It might be dramatic to say that a cosmetic procedure can change one’s life, but that’s exactly how many of our patients (including Amanda Brunker) describe it. 

If you’d like to know more about the positive effect a breast reduction can bring, there are plenty of patient reviews and testimonials. We see these endorsements and personal stories as a reflection of the fine work we do.

And if you’d like to talk to us, please do get in touch. We’d love to hear from you.

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