Avoca Clinic want to ensure the highest standard of care for our patients, we take Data Privacy seriously and we understand that our business is built around an ethos of privacy and confidentiality. Our approach to Data Privacy is consistent with the Medical Council guidelines and the
Managing Your Information
In order to provide our services, we need to collect, store and process information about you and your medical history. To use your personal information lawfully, we rely on one or more of the following legal basis – contractual necessity, legal obligation, vital interests, public interest, consent, legitimate interest.
It is not possible to undertake medical procedures without collecting and processing personal data and data concerning health. In fact, to do so would be in breach of the Medical Council’s ‘Guide to Professional Conduct and Ethics for Doctors’. We process your information to assess suitability and to further provide our services to you. Should Avoca Clinic need to enter into a contract with a third-party doctor, surgeon, clinic, hospital or other provider on your behalf we will need to pass on your personal information to do so. Only the relevant part of your record will be released. These other professionals are also legally bound to treat your information with the same duty of care and confidentiality that we do.
We also process your information to comply with our legal obligations and we will process your information in order to invoice, process finances and provide statements to you.
In addition, if you are our customer, a contact or if you request information about our procedures we will process your information on a legitimate interest basis and send you communications on products and services that we believe may be of interest to you. If you would like to opt out of receiving these communications you can do so by contacting the Data Protection Representative, Niamh Murdock, by email, phone or post. The contact details you will need are set out below in this Statement.
Using our Website
We collect information about you, using cookies, when you fill in any of the forms on our website for example, when you send us an enquiry. In order to submit an enquiry through our website we ask you to provide your name, email address and phone number. This is necessary in order for us to provide you with the information that you have requested.
When submitting forms on our website we use a third-party software provider for automated data collection and processing purposes, they will not use your data for any purposes other than for what it was collected for and will only hold the data in line with our policy on data retention.
We use Google Analytics and e-clinic to collect information on website enquiries and how users interact with our website so that we can may make improvements to our website and give visitors a better user experience. E-clinic is an on-line service that holds data on servers that are located in the UK.
Google – http://www.google.com/intl/en/policies/privacy/
E-clinic – http://e-clinic.co.uk/privacy-policy/
We collect your information that you provide to us on our website and also collect personal information via our social media platforms – Facebook. Twitter, YouTube, Instagram and Google+.
Calling our Office
When you call our office, we collect personal information over the phone in order for us to provide the best service to you. In order to provide information to you, book a consultation or discuss attending the Avoca Clinic we need to collect your personal information such as your name, email address and phone number. In some cases, we may also need to collect some information regarding your medical history.
On attending the Avoca Clinic you will be asked to fill out a Patient Information Form that includes a brief medical history.our medical history information is stored in a secure environment and will be used by the Doctor or Surgeon to provide you with a personalised, informative and appropriate consultation. This medical history information is further used as a basis for a Medical Case Chart should you wish to attend for a procedure. Your contact information is stored in our Client Relationship Management (“CRM”) System and may be used to communicate with you and to let you know about our services.
All emails sent to us at [email protected] are recorded on our CRM systemand received by the relevant member of staff. The sender’s email address will remain visible to all staff tasked with dealing with the email. Emails may also be sent to members of staff directly and these may be shared internally if required to do so for the purpose of client engagement. Please be aware that it is the sender’s responsibility to ensure that the content of their emails is within the bounds of the law.
Sharing your Personal Information
We do not share your personal data without your consent. The law provides that in certain instances personal information (including health information) can be disclosed. We will comply with all legal requirements. It may also be required that we share your personal information with our partners namely, doctors, surgeons, hospitals and laboratories.
*Disclaimer – There is no guarantee of specific results and results can vary from patient to patient. Our team of consultant plastic surgeons will ensure you are in safe hands and discuss your results at your consultation.